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BtoB

BuzzBack reveals market research software

Published on .

New York--Instantaneous feedback and real-time interviews are the Internet's chief advantages when it comes to marketing research, and a new company, BuzzBack L.L.C., said Wednesday it intends to harness the Web for marketing research purposes. The software vendor said its "Quali-Quant" methodology allows marketers to structure marketing research studies on the Web and get feedback through online forums. Though primarily targeted at business-to-consumer marketers, such as early adopter Unilever, future versions of the software will be tailored to b-to-b marketers, BuzzBack said. Pricing was not disclosed.
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