BuzzLogic/JupiterResearch study finds blogs influence purchase behavior

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San Francisco—More than half of blog readers said they find them useful for purchase information, according to a new study by social media analysis firm BuzzLogic, fielded by JupiterResearch.

The study was based on an online survey of more than 2,200 Internet users conducted in August.

It found that among those users who find blog content useful for product decisions, 56% said blogs with a niche focus and topical expertise serve as key sources of information.

The top categories in which users find blogs useful for purchase decisions are technology products (31%), media and entertainment (15%), games and sporting goods (14%), travel (12%), automotive (11%) and health services (10%).

The study also found that 40% of blog readers have taken action as a result of viewing an ad on a blog.

—Kate Maddox

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