San Francisco—Online marketing company BuzzLogic Inc. has raised $7.8 million in a third round of venture capital financing. The company said it plans to use the infusion of funds to double its sales force, enhance its technology platform and introduce new products.
BuzzLogic has raised a total of $28 million to date. The new financing round was led by Bridgescale Partners, with participation by such existing investors as Adams Capital Management.
BuzzLogic, originally a social media monitoring service, offers a variety of brand metric-improvement services.