Chicago—bXb Group, parent company of marketing communications agency Culture22 Communications, has launched the BOB.tv (Best of Business) platform. The platform supports the BtoB Events Industry Network, the first of many planned industry-specific content communities.
BOB.tv is designed to aggregate and deliver content primarily about face-to-face events. Its first online programs featured speakers and session highlights streamed from the American Society of Association Executives 2013 Annual Meeting and Exposition earlier this week. ASAE is a founding industry partner of the new network. Other founding and strategic industry partners include the Center for Exhibition Industry Research, the Convention Industry Council and Meeting Professionals International.
BOB.tv will also feature video-on-demand, white papers, interviews, case studies and blog posts. Additional networks that will serve other vertical market segments are currently under development, the company said in a statement.