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C-level newspaper consumption plummets as execs migrate to Internet for news

Published on .

New York—Sixty-seven percent of C-level executives cite the Internet as their primary source of business information. That number has increased 37% since 2004, according to Forbes.com, which announced the results of an online study of 639 respondents conducted in January with research company Gartner Inc.

The number of C-level executives citing newspapers as their main source of business information has decreased 36% since 2004, the study found.

“This study further underscores our belief that the highly desirable C-level executive audience will continue to increase its use of the Internet as a primary source of business information, while newspaper consumption for business purposes will continue to decline,” said Jim Spanfeller, president-CEO of Forbes.com, in a statement.

The survey was conducted in January. Participants were recruited from Forbes.com and InsightExpress’ nationally representative online panel.

—Carol Krol

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