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BtoB

CA rolls out global branding campaign for enterprise IT technology

Published on .

Islandia, N.Y.—CA launched a global branding campaign Thursday that includes print ads in newspapers and trade publications, online advertising, direct mail and a sponsorship program.

The campaign builds on the company's "Believe Again" effort launched last November by focusing on its Enterprise IT Management technology. It includes customer testimonials from companies including DHL.

Print ads broke Thursday with a four-page ad in The Wall St. Journal and a two-page ad in The New York Times. Print ads will also run in Businessweek, CIO Insights, eWeek, Golf Digest and Information Week.

CA is also sponsoring the World Golf Championships, which will give the company exposure on NBC, CBS and the Golf Channel.

The campaign was developed by a team of Interpublic Group of Cos. agencies, led by Draft, New York.

—Carol Krol

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