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BtoB

Cadence Bank names Intermark Group AOR

Published on .

Birmingham, Ala.—Cadence Bank, a regional bank serving the Southeast, has named Intermark Group, Birmingham, as its agency of record. Intermark will be responsible for developing an integrated marketing campaign to launch the new bank, formed by the merger of Cadence and Superior banks in November. The assignment includes brand strategy, research, creative, media planning and buying, online and PR. The budget was undisclosed.
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