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'CADENCE' revamps circulation strategy

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San Francisco--CMP Media's CADENCE Magazine, which is aimed at managers and others involved in computer-aided design, Friday announced a new circulation strategy that combines both print and digital publishing.

Starting with its April 2003 issue, CADENCE will reduce its qualified circulation from 80,000 to 50,000 and simultaneously launch a free digital edition to enable many other CAD professionals to read CADENCE on their computers or print it out.

The reduction in the controlled circulation is intended to create a print audience with a management composition of 95%.

The digital edition of the magazine will be created using Adobe Acrobat PDF format. Advertisements in the print edition of the magazine will be included in the digital edition at no additional cost to advertisers.

--Sean Callahan

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