BtoB

Cahners, PackExpo.com form extensive media pact

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New York--Cahners Business Information and PackExpo.com, a leading b-to-b packaging industry marketplace, have formed a broad media deal. The companies will create an online, print and exposition network. Additionally, Cahners' national sales team will sell advertising for and links to PackExpo.com. The deal also has a direct marketing bent: Cahners will get access to PackExpo.com's 20,000-strong supplier base.
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