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Cahners seeks to expand in Europe through joint venture

Published on .

New York--Cahners Business Information announced Monday that it has formed a joint venture to expand its own business magazines in Europe and launch and acquire others. Cahners will join its Reed Elsevier sister company in Belgium, Pan European Publishing Co. (PEPCO), to create a third company, Cahners Europe. "This new company will have three goals," said Bruce Barnet, CEO of Cahners. "To expand the market share of Cahners' current crop of European business magazines, to assist the publishers of Cahners' American magazines with launching European versions of their publications, and to find new markets that Cahners Europe can enter by either acquiring existing products or launching new publications."
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