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Calif. legislator offers state do-not-track bill

Published on .

Sacramento, Calif.—A California state senator has introduced a bill that would require Internet companies that collect data from state residents for marketing purposes to notify those residents and give them the opportunity to opt out of the practice.

The bill submitted by Alan Lowenthal, D-Long Beach, would affect commercial Internet companies, but not government sites, that collect state residents' online activity, IP addresses or device information.

If passed, the proposed law, SB 716, would be the first by an individual state to impose Internet privacy laws affecting its citizens. Several similar bills have been introduced at the federal level.

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