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BtoB

Callidus Software buys LeadFormix

Published on .

Pleasanton, Calif.—Sales effectiveness company Callidus Software has acquired marketing automation and lead management company LeadFormix Inc. for $9 million. According to Callidus, its cloud-based performance offerings help companies close deals and incentivize sales performance. Its customers include Citrix Systems, JPMorgan Chase & Co. and Nokia Corp. LeadFormix offers tools to identify website visitors and determine intent to buy.
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