Pleasanton, Calif.—Sales effectiveness company Callidus Software has acquired
marketing automation and lead management company LeadFormix Inc. for $9 million.
According to Callidus, its cloud-based performance offerings help companies close deals and incentivize sales performance. Its customers include Citrix Systems, JPMorgan Chase & Co. and Nokia Corp.
LeadFormix offers tools to identify website visitors and determine intent to buy.