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Campaign delivers brand-building results for Pitney Bowes

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New York--Pitney Bowes has experienced a significant shift in perception among top corporate executives as a result of its $10 million brand-building campaign last year, according to research conducted by Penn, Schoen & Berland Associates.

The study found a 130% increase in the perception of Pitney Bowes as an integrated mail and document management company among C-suite executives vs. its earlier perception as a postage meter company.

Additionally, its reputation as a brand that delivers a return on investment rose 390%, according to the study.

Pitney's ad campaign, which launched last February, was its first major branding effort in 17 years.

--Carol Krol

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