Buzz marketing expert Paul Dunay urges marketers to be careful when
using the word âcampaignâ to describe social media marketing efforts. In
his blog post this week, he describes several important distinctions
between campaigns and social media efforts, an important one being that
campaigns usually have a beginning, middle and end, while social media
efforts may take months or even years to catch on. Check out to blog to
find out some strategies for social media efforts.