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New campaigns: Hitachi and SAP

Published on .

Hitachi "Hitachi True Stories" Agency: McCann-Erickson San Francisco Campaign objective: Demonstrate Hitachi's technological innovation in the IT, telecommunications, electrical power, medical and consumer industries. Target audience: Fortune 100 decision-makers Media: Print (Business 2.0, BusinessWeek, The Economist, Fortune, Harvard Business Review, Time, Wired, The Wall Street Journal ); online (wsj.com, forbes.com) Budget: More than $1 million.

SAP "Mythbusters" Agency: Ogilvy & Mather and OgilvyOne, New York Campaign objective: To dispell the myth that SAP is only for big companies. Target audience: Midsize business owners and IT decision-makers Media: TV (ABC, CBS, CNBC, CNN, Fox, NBC); print (Business 2.0, Fast Company, Forbes, Fortune, The New Yorker ); online (CNET.com, eweek.com, Forbes.com, NYTimes.com) Budget: Not disclosed.

Victaulic Campaign: "Compressed Schedule: The Devil Is in the Details" Media: Print and online Agency: Sacunas Stoessel, Harrisburg, Pa. Target audience: Contractors, engineers, project managers and owners in the commercial and industrial building industries.

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