"Settle for Everything"
Agency: Gyro International, San Francisco
Target audience: Senior IT storage managers and data center managers
Campaign objective: Raise awareness of and drive demand for NetApp storage and data management solutions
Media: Print (Computerworld, Network World, Storage); online (Computerworld.com, eWeek.com, NetworkWorld.com, WindowsITPro.com)
"Never Stop Looking"
Agency: PJA Advertising & Marketing, Cambridge, Mass.
Target audience: Radiologists and buyers of computer-aided-detection systems for mammography markets
Campaign objective: Position iCAD as a leader in the computer-aided-detection mammography marketplace.
Media: Print (Applied Radiology, Advance for Imaging and Oncology Administrators, Diagnostic Imaging)
Also breaking this month
Campaign: "Need Something?"
Media: TV, online
Agency: GSD&M, Austin, Texas
Target audience: Internet users
CMP's Web 2.0 Expo
Campaign: "Web 2.0 Is ____"
Media: Print, online, outdoor
Agency: Traction, San Francisco
Target audience: Technical, design, marketing and business professionals who are building the next generation Web