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BtoB

New Campaigns: Russell Investments, AIA

Published on .

Russell Investments
"The High Road"

Agency: Doremus, New York
Target audience: Institutional decision-makers and financial advisers
Campaign objective: Show how Russell offers its clients core values of honesty, integrity and discipline
Media: TV (CNN, CNBC, Fox Business), print (Barron's, Bloomberg Markets, Investment News, Plan Sponsor) and online (Barrons.com, Bloomberg.com, Morningstar.com)
Budget
: Undisclosed

American Institute of Architects
"Walk the Walk"

Agency: Giant Ideas, Pittsburgh
Target audience: Architects and builders
Campaign objective
: Educate builders and architects about energy-efficient design
Media
: Print (Black Enterprise, Builder Magazine, Developer, Dwell, Governing, Modern Healthcare) and online
Budget
: Undisclosed

Also breaking this month

Kintera
Campaign
: "Kintera Connect"
Media
: Print
Agency
: Peterson/Hill Marketing, San Diego
Target audience
: Nonprofit organizations

Apple
Campaign: "Envelope"
Media: TV
Agency: TBWA Media Arts Lab, Los Angeles
Target audience
: Business users and consumers

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