"The High Road"
Agency: Doremus, New York
Target audience: Institutional decision-makers and financial advisers
Campaign objective: Show how Russell offers its clients core values of honesty, integrity and discipline
Media: TV (CNN, CNBC, Fox Business), print (Barron's, Bloomberg Markets, Investment News, Plan Sponsor) and online (Barrons.com, Bloomberg.com, Morningstar.com)
American Institute of Architects
"Walk the Walk"
Agency: Giant Ideas, Pittsburgh
Target audience: Architects and builders
Campaign objective: Educate builders and architects about energy-efficient design
Media: Print (Black Enterprise, Builder Magazine, Developer, Dwell, Governing, Modern Healthcare) and online
Also breaking this month
Campaign: "Kintera Connect"
Agency: Peterson/Hill Marketing, San Diego
Target audience: Nonprofit organizations
Agency: TBWA Media Arts Lab, Los Angeles
Target audience: Business users and consumers