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BtoB

New campaigns from State Street Corp., Nascar

Published on .

Most Popular

State Street Corp.

“Precise in a World That Isn't”
Agency: Gate Worldwide, New York
Target audience: Investors
Campaign objective: Promote the value of investing in SPDR Gold Shares as an investment strategy
Media: Print (Barron's, The New York Times, The Wall Street Journal), online

Nascar

“Resumé”
Agency: Ogilvy & Mather, New York
Target audience: Advertisers and consumers
Campaign objective: Show the power of the NASCAR brand in engaging fans, advertisers and new audiences
Media: TV (Fox)
Budget: Undisclosed

Amtrak

“Take Off”
Media: TV, print, online, out-of-home
Agency: Draftfcb, New York
Target audience: Business travelers

FedEx Corp.

“FedEx Racing. It's Good to Be Fast.”
Media: TV, online
Agency: BBDO New York
Target audience: Business decision-makers
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