Agency: TBWA/Chiat/Day, Los Angeles
Target audience: Visa cardholders
Campaign objective: Demonstrate the convenience of paying with a Visa card instead of checks or cash Media: TV
Parametric Technology Corp.
"The Power To Create at Any Level"
Agency: VIA Group, Portland, Maine
Target audience: Small and midsize businesses
Campaign objective: Promote PTC's Pro/ENGINEER CAD software to the SMB market Media: Print (Desktop Engineering, Design News, Design Product News, Machine Design)
Also breaking this month
Campaign: "I am buried"
Media: TV, online, print
Agency: Creature, Seattle
Target audience: Ad agency creatives
Campaign: "Short Term Money. Long Term Relationships."
Media: Print and online
Agency: EJW Associates, Alpharetta, Ga.
Target audience: Real estate investors