Agency: HSR Business to Business, Cincinnati Target audience: Corporate legal department and claims department decision-makers Campaign objective: To introduce Tymetrix 360, a legal software product Media placement: Claims, Tech Decisions Monthly, Corporate Legal Times, ACC Docket, Metropolitan Corporate Counsel and Law Technology News Budget: $75,000.
Agency: DCA Advertising, New York Target audience: Business and IT decision-makers Campaign objective: To show how Canon office technology enables customers to work the way they need to Media placement: The Wall Street Journal, Fortune, Forbes, Time and BusinessWeek Budget: $30 million.
"One System. No Limits."
Agency: Lazaroff/ Dundore & Associates, Los Angeles Target audience: small/midsize businesses Campaign objective: To convince users of Intuit's QuickBooks financial management software to switch to NetSuite's ASP business software Media placement: Print (PC Magazine, Inc., Fortune Small Business, Business 2.0, Entrepreneur) and online Budget: Not disclosed.
Also breaking this month
n Yellow Pages Integrated Media Association Campaign: "Let Your Fingers Do the Walking" (new logo) Media: Print and online Agency: The Love Collective, New York Target audience: National advertisers.
n The Case Management Society of America Campaign: "Past Success ... Future Significance" Media: Print and online Agency: In-house Target audience: Case management workers, medical equipment manufacturers, health care providers.