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FedEx

"Relax, It's FedEx."

Agency: BBDO New York Target audience: Business executives and shipping decision-makers Campaign objective: To showcase FedEx services, including international, ground, FedEx Kinko's, FedEx.com and express Media placement: TV (FedEx Orange Bowl Championship Game, Superbowl XXXIX) Budget: Not disclosed

IBM Corp.

"On Demand Business"

Agency: Ogilvy & Mather, New York Target audience: Business executives and IT decision-makers Campaign objective: To show that IBM takes on problems no one else can, using the metaphor of the "help desk" Media placement: TV Budget: Not disclosed

Blue Coat

"Spyware Wants In. Blue Coat Keeps It Out."

Agency: Doremus Advertising, San Francisco Target audience: CIOs, chief security officers, senior network directors and managers Campaign objective: Raise awareness and drive sales appointments for Blue Coat's Proxy Server Media placement: Online (CSO.com, NWFusion.com, Infoworld.com) Budget: Not disclosedStaples Campaign: "Easy Button" Media: TV Agency: McCann Erickson, New York Target audience: Business decision-makers

Rockwell Collins Campaign: "Trust Matters" Media: Print Agency: Sullivan Higdon & Sink, Wichita, Kan. Target audience: Financial community

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