"Power of Confidence"
Agency: JWT Technology, Atlanta Target audience: IT professionals Campaign objective: Raise awareness of CDW as a company that responds to customers' IT needs Media placement: TV (CNN, ESPN, Sci-Fi Channel, Comedy Central); print (The Wall Street Journal, Fortune, PC Magazine, PC World); online Budget: Not disclosed.
"It's Our Nature"
Agency: Eric Mower & Associates, Syracuse, N.Y. Target audience: C-level executives who purchase steel and steel products Campaign objective: Raise awareness of the Nucor brand Media placement: Print (The Wall Street Journa, BusinessWeek); online (wsj.com and businessweek.com) Budget: $6 million
Also breaking this month
UPS Campaign: "Deliver More" Media: TV, print, online and outdoor Agency: McCann Erickson, New York Target audience: Global executives
Hitachi Power Tools Campaign: Brand campaign Media: Print Agency: Huey/Paprocki, Atlanta Target audience: Construction professionals