BtoB

New Campaigns

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CDW

"Power of Confidence"

Agency: JWT Technology, Atlanta Target audience: IT professionals Campaign objective: Raise awareness of CDW as a company that responds to customers' IT needs Media placement: TV (CNN, ESPN, Sci-Fi Channel, Comedy Central); print (The Wall Street Journal, Fortune, PC Magazine, PC World); online Budget: Not disclosed.

Nucor

"It's Our Nature"

Agency: Eric Mower & Associates, Syracuse, N.Y. Target audience: C-level executives who purchase steel and steel products Campaign objective: Raise awareness of the Nucor brand Media placement: Print (The Wall Street Journa, BusinessWeek); online (wsj.com and businessweek.com) Budget: $6 million

Also breaking this month

  • UPS Campaign: "Deliver More" Media: TV, print, online and outdoor Agency: McCann Erickson, New York Target audience: Global executives
  • Hitachi Power Tools Campaign: Brand campaign Media: Print Agency: Huey/Paprocki, Atlanta Target audience: Construction professionals
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