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BtoB

New campaigns

Published on .

TRW Automotive

"Safety"

Agency: Doremus, New York Target audience: Original equipment manufacturer (OEM) decision-makers Campaign objective: To communicate TRW's commitment to automotive safety and the technology behind it. Media placement: Print (Automotive News, Automotive News Europe, Vehicle Dynamics International, Automotive Engineering International) Budget: N/A

Component Hardware Group

"Protection for Life"

Agency: Hammerhead Advertising, Hoboken, N.J. Target audience: Risk managers at food preparation companies Campaign objective: Raise awareness of Component Hardware's Saniguard line of antimicrobial products for the food service industry. Media placement: Print (Foodservice & Equipment Reports, Chain Leader, Food Management, Foodservice Equipment & Supplies, Equipment Solutions, School Foodservice & Nutritions, QSR and Culinary Trends) Budget: Less than $500,000.

Also breaking this month

  •  United Technologies Corp. Campaign: "This is Momentum." Media: Print and outdoor Agency: Doremus, New York Target audience: Financial community
  •  Charlotte Regional Visitors Authority Campaign: "Visit Charlotte" Media: Print Agency: Boone/Oakley, Charlotte, N.C. Target audience: Meeting planners and marketing executives
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