"What Do You Think?"
Agency: DeCarolis Design and Marketing, San Jose, Calif. Target audience: Senior managers and design engineers at electronic manufacturing companies Campaign objective: Raise awareness and preference for Infineon Technologies North America, a semiconductor manufacturer Media placement: Print (EDN, EETimes, Electronic Business, Electronic Design, Electronic Supply & Manufacturing); online (EETimes.com, EDN.com, Elecdesign.com, my-ESM.com, eeProductCenter.com) Budget: Undisclosed
First Data Debit Services
STAR payment solutions
Agency: Ten United, Columbus, Ohio Target audience: C-level executives at banks and credit unions Campaign objective: Promote First Data’s STAR customized payment solutions, including online bill paying and electronic checks, among financial institutions Media placement: Print (American Banker, Credit Union Times, Independent Banker) Budget: Undisclosed
Also breaking this month
Samsung Electronics Campaign: "Imagine" Media: TV Agency: Berlin Cameron/Red Cell, New York Target audience: Consumer electronics customers
APSCO International Campaign: "The Most Important Things We Offer Aren’t Manufactured" Media: Print Agency: Communications Factory, Mantua, Ohio Target audience: Electronics manufacturing engineers and senior managers