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New campaigns

Published on .

Infineon Technologies

"What Do You Think?"

Agency: DeCarolis Design and Marketing, San Jose, Calif. Target audience: Senior managers and design engineers at electronic manufacturing companies Campaign objective: Raise awareness and preference for Infineon Technologies North America, a semiconductor manufacturer Media placement: Print (EDN, EETimes, Electronic Business, Electronic Design, Electronic Supply & Manufacturing); online (EETimes.com, EDN.com, Elecdesign.com, my-ESM.com, eeProductCenter.com) Budget: Undisclosed

First Data Debit Services

STAR payment solutions

Agency: Ten United, Columbus, Ohio Target audience: C-level executives at banks and credit unions Campaign objective: Promote First Data’s STAR customized payment solutions, including online bill paying and electronic checks, among financial institutions Media placement: Print (American Banker, Credit Union Times, Independent Banker) Budget: Undisclosed

Also breaking this month

Samsung Electronics Campaign: "Imagine" Media: TV Agency: Berlin Cameron/Red Cell, New York Target audience: Consumer electronics customers

APSCO International Campaign: "The Most Important Things We Offer Aren’t Manufactured" Media: Print Agency: Communications Factory, Mantua, Ohio Target audience: Electronics manufacturing engineers and senior managers

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