Agency: BBDO New York Target audience: Small-business owners (at companies with less than $25 million in annual revenue) Campaign objective: Promote the benefits of the Visa Business card Media: TV (Bloomberg, CNBC, CNN, CNN Headline News, Fox News, MSNBC) Budget: Undisclosed
"Simplify. Automate. Secure."
Agency: Draft, New York Target audience: C-level executives Campaign objective: Show how Computer Associates can help businesses simplify, automate and secure their IT networks Media: Print (The New York Times, The Wall Street Journal, Financial Times); online (www.businessweek.com, www.forbes.com, www.economist.com) Budget: $7 million
Also breaking this month
• Motorola Inc. Campaign: "Do You Speak Digital?" Media: Print Agency: Eric Mower & Associates, Syracuse, N.Y. Target audience: Purchasing decision-makers in the education, hospitality, retail, construction, property management and manufacturing industries.
•First National Bank Campaign: "Commercial Banking" Media: Print Agency: Bozell & Jacobs, Omaha, Neb. Target audience: Kansas City, Mo., local business leaders