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New Campaigns

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Hewlett-Packard Co. and Intel Corp. "Itanium+Integrity" Agency: Goodby, Silverstein & Partners, San Francisco Target audience: IT decision-makers Campaign objective: Show how Itanium-based HP Integrity servers deliver flexible capacity, secured availability and simplified management for global organizations Media: Print (The Wall Street Journal, The Economist); online (Yahoo.com, CNET.com) Budget: Undisclosed

 


Sandler O'Neill+Partners "The Power of the Plus" Agency: Doremus, New York Target audience: Senior executives in financial institutions Campaign objective: Raise awareness of the value of relationships and the breadth of Sandler O'Neill's offerings Media: Print (American Banker, Bank Director, Bloomberg Markets, Community Banker, The Deal, Independent Banker, Institutional Investor, US Banker), and online (wsj.com, marketwatch.com, thedeal.com, financialnews.com) Budget: Undisclosed

 

 


ALSO BREAKING THIS MONTH

 


Harvard Business Review  Campaign: "Do You Subscribe to the Power of Ideas?" Media: Print Agency: Hadrian's Wall, Chicago Target audience: C-level execs

 


Jeffrey Williams & Co. Campaign: "Above Conflict. Beyond Reproach." Media: Print Agency: The Gate Worldwide, New York Target audience: C-level execs

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