Agency: Hadrian's Wall, Chicago Target audience: Ad agency creatives and designers Campaign objective: Build awareness and drive leads for Magnecote's magnetic printing paper, using an online game in which agency execs pitch a fictitious account Media: Print (Creativity) and online (SuperPitch.com) Budget: Not disclosed
"High Net Worth"
Agency: HSR, Cincinnati Target audience: C-level execs and high net worth individuals Campaign objective: Drive traffic and generate qualified sales leads for the Eclipse 500 jet Media: Online (Forbes.com, Fortune.com, WSJ.com) Budget: Not disclosed
ALSO BREAKING THIS MONTH
Campaign: "Triple Play" Media: TV, print, radio and outdoor Agency: Draft New York Target audience: Users of Internet, phone and cable TV service
Mutual Service Corp.
Campaign: "Chart Your Own Course" Media: Print Agency: HSR, Cincinnati Target audience: Independent financial advisers