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BtoB

New campaigns

Published on .

Most Popular
Magnecote

"SuperPitch"

Agency: Hadrian's Wall, Chicago Target audience: Ad agency creatives and designers Campaign objective: Build awareness and drive leads for Magnecote's magnetic printing paper, using an online game in which agency execs pitch a fictitious account Media: Print (Creativity) and online (SuperPitch.com) Budget: Not disclosed

Eclipse Aviation

"High Net Worth"

Agency: HSR, Cincinnati Target audience: C-level execs and high net worth individuals Campaign objective: Drive traffic and generate qualified sales leads for the Eclipse 500 jet Media: Online (Forbes.com, Fortune.com, WSJ.com) Budget: Not disclosed

ALSO BREAKING THIS MONTH

Verizon

 Campaign: "Triple Play" Media: TV, print, radio and outdoor Agency: Draft New York Target audience: Users of Internet, phone and cable TV service

Mutual Service Corp.

 Campaign: "Chart Your Own Course" Media: Print Agency: HSR, Cincinnati Target audience: Independent financial advisers

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