BtoB

New Campaigns

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USG

"Down With Dust"

Agency: HSR Business to Business, Chicago Target audience: Drywall contractors, builders and dealers Campaign objective: Introduce USG's new Sheetrock brand dust control joint compound Media: Print (Construction Dimensions, Jobsite: Framing & Drywall, Professional Remodeler); online (www.downwithdust.com) Budget: Undisclosed

Novell

"Your Linux Is Ready"

Agency: PJA Advertising & Marketing, Cambridge, Mass. Target audience: Enterprise IT buyers and software developers Campaign objective: Promote the launch of SUSE Linux Enterprise 10, an open-source software product Media: Print (CIO, Computerworld, Information Week, InfoWorld, Network Computing, Network World); online Budget: Undisclosed

ALSO BREAKING THIS MONTH

Verizon Campaign: "Never Get Off the Phone" Media: TV Agency: Draft FCB, New York Target audience: Small and midsize businesses

Cbeyond Communications Campaign: "The Last Communications Company Your Small Business Will Ever Need." Media: Print and online Agency: Denmark, Atlanta Target audience: Small businesses

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