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New campaigns

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Agresso

"ERP ... With No Expiration Date" Agency: Townsend, San Diego Target audience: C-level executives and corporate decision-makers Campaign objective: Establish the Agresso brand in North America and position the Victoria, B.C.-based company against the top three ERP businesses. Media: Print (BusinessWeek, Fortune ) and online Budget: $500,000

Timberland PRO

"Measure Up"

Agency: Winsper, Boston Target audience: Professional workers in automotive, building and manufacturing industries Campaign objective: Raise brand awareness of Timberland PRO and introduce the Timberland PRO PowerWelt boot. Media: Print (Automotive News, Industrial Maintenance, Popular Mechanics, Professional Builder ) Budget: $1 million-plus

Also breaking this month:

Visa Campaign: "Life Takes Protection" Media: Online Agency: AKQA, San Francisco Target audience: Visa cardholders

Dotster Campaign: "Internet for the Rest of Us" Media: TV, print Agency: SendTec Marketing Fusion, St. Petersburg, Fla., and Martin Davis Design Write, Palo Alto, Calif. Target audience: Businesses and consumers

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