Agency: Philip Johnson Associates, San Francisco Target audience: Decision-makers and operations managers in the manufacturing industry Campaign objective: Raise awareness and generate leads Media: Print (CIO, Managing Automation, IndustryWeek); online (CIO.com, Info-World.com, ManagingAutomation.com, IndustryWeek.com) Budget: Undisclosed
"Whatever It Is, You Can Sell It on eBay"
Agency: BBDO New York Target audience: Retailers Campaign objective: Encourage retailers to sell merchandise on eBay to increase revenue Media: Print (Bicycle Retailer, FN, HFN and National Jeweler) Budget: Undisclosed
Also breaking this month
Pitney Bowes Campaign: "Mailstream" Media: Print and online Agency: Ogilvy New York Target audience: C-level executivesVerizon Campaign: "We Never Stop Working for You" Media: TV Agency: Draft New York Target audience: Wireless and DSL users