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BtoB

New Campaigns

Published on .

SSA Global

"Forward Faster"

Agency: Philip Johnson Associates, San Francisco Target audience: Decision-makers and operations managers in the manufacturing industry Campaign objective: Raise awareness and generate leads Media: Print (CIO, Managing Automation, IndustryWeek); online (CIO.com, Info-World.com, ManagingAutomation.com, IndustryWeek.com) Budget: Undisclosed

eBay

"Whatever It Is, You Can Sell It on eBay"

Agency: BBDO New York Target audience: Retailers Campaign objective: Encourage retailers to sell merchandise on eBay to increase revenue Media: Print (Bicycle Retailer, FN, HFN and National Jeweler) Budget: Undisclosed

Also breaking this month

Pitney Bowes Campaign: "Mailstream" Media: Print and online Agency: Ogilvy New York Target audience: C-level executivesVerizon Campaign: "We Never Stop Working for You" Media: TV Agency: Draft New York Target audience: Wireless and DSL users

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