"Seamless Mobility in the Palm of Your Hand"
Agency: BBDO New York
Target audience: CIOs and business decision-makers
Campaign objective: Position Motorola as a services and solutions partner for service providers, government and enterprise customers
Media: Print (BusinessWeek, CIO, Forbes, Fortune, InformationWeek, The Wall Street Journal) and online
"Leaders Wanted/CIO Challenges"
Agency: Doremus, San Francisco
Target audience: CIOs
Campaign objective: Identify key challenges for CIOs and position Hyperion as a strategic business intelligence solution
Media: Print (BusinessWeek, Computerworld, CIO, Information Week) and online (businessweek.com, CIO.com, Forbes.com Budget: Undisclosed
Also breaking this month
T.A.C., a Schneider Electric company
"What's good for business is good for society"
Agency: PJA Advertising+Marketing, Cambridge, Mass.
Target audience: Facility and building managers