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BtoB

New Campaigns

Published on .

Most Popular
Motorola

"Seamless Mobility in the Palm of Your Hand"

Agency: BBDO New York
Target audience: CIOs and business decision-makers
Campaign objective: Position Motorola as a services and solutions partner for service providers, government and enterprise customers
Media: Print (BusinessWeek, CIO, Forbes, Fortune, InformationWeek, The Wall Street Journal) and online
Budget: Undisclosed

Hyperion

"Leaders Wanted/CIO Challenges"

Agency: Doremus, San Francisco
Target audience: CIOs
Campaign objective: Identify key challenges for CIOs and position Hyperion as a strategic business intelligence solution
Media: Print (BusinessWeek, Computerworld, CIO, Information Week) and online (businessweek.com, CIO.com, Forbes.com Budget: Undisclosed

Also breaking this month

T.A.C., a Schneider Electric company

"What's good for business is good for society"

Media: Print
Agency: PJA Advertising+Marketing, Cambridge, Mass.
Target audience: Facility and building managers

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