New Campaigns

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IBM Corp.
"Out with Cables. In With Blades."
Agency: Ogilvy North America, New York
Target audience
: Technology buyers and business decision-makers
Campaign objective
: Show how IBM BladeCenter technology helps business customers solve problems
Media: Print (Computerworld, eWeek, InformationWeek) and online (
Budget: Undisclosed

Sandler O'Neill + Partners
"The Power of Plus"
Agency: Doremus, New York
Target audience
: CEOs and CFOs at community and regional banks and buy-side investors
Campaign objective
: Position Sandler O'Neill as a leader in the investment banking industry
Media: Print (Bloomberg Markets, Buy Side, Community Banker, Independent Banker), online and outdoor
: Undisclosed

Also breaking this month

  • Electronic Data Systems Corp.
    Campaign: "Are You Ready Now?"
    Media: TV, print and online
    : BBH New York
    Target audience
    : Business and technology decision-makers

  • Marsh, a division of Marsh & McLennan
    Campaign: "Upside" Media: Print, online, outdoor
    : Ogilvy North America, New York
    Target audience
    : C-level executives, chief risk officers
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