Agency: Renegade Marketing Group, New York
Target audience: Government executives
Campaign objective: Show how BearingPoint can help government organizations address key issues such as information sharing, security, identity management and performance
Media: Print (Defense News, Federal Computer Week, Government Executive, Washington Technology); online; radio
GE Healthcare Financial Services
"Healthcare's Most Resourceful Problem Solvers"
Agency: Seidler Bernstein, Cambridge, Mass.
Target audience: Financial and business executives at health care organizations
Campaign objective: Illustrate how GE Healthcare Financial Services can solve its customers' business problems
Media: Print (Healthcare Finance News, Healthcare Financial Management, Modern Healthcare, Senior Care Investor); online
Campaign: "Visa Business Package"
Media: Print, online, radio
Agencies: Arc Worldwide, San Francisco, and Avenue A/Razorfish, San Francisco
Target audience: Small-business owners