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New Campaigns

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BearingPoint
"Done. Differently."

Agency: Renegade Marketing Group, New York

Target audience: Government executives

Campaign objective: Show how BearingPoint can help government organizations address key issues such as information sharing, security, identity management and performance

Media: Print (Defense News, Federal Computer Week, Government Executive, Washington Technology); online; radio

Budget
: Undisclosed

GE Healthcare Financial Services
"Healthcare's Most Resourceful Problem Solvers"

Agency: Seidler Bernstein, Cambridge, Mass.

Target audience: Financial and business executives at health care organizations

Campaign objective: Illustrate how GE Healthcare Financial Services can solve its customers' business problems

Media: Print (Healthcare Finance News, Healthcare Financial Management, Modern Healthcare, Senior Care Investor); online

Budget: Undisclosed

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Visa USA

Campaign: "Visa Business Package"

Media: Print, online, radio

Agencies: Arc Worldwide, San Francisco, and Avenue A/Razorfish, San Francisco

Target audience: Small-business owners

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