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BtoB

New Campaigns

Published on .

Most Popular
Lenovo
"Best Engineered"
Agency: Ogilvy North America, New York
Target audience: Small and midsize businesses and IT decision-makers
Campaign objective: Raise awareness of the Lenovo brand in the U.S.
Media: Print (Computer Reseller News, VARBusiness); online (PCMagazine.com, PCWorld.com); microsite (www.insidelenovo.com)
Budget: Undisclosed

FedEx
"FedEx Stories"
Agency: BBDO New York and Atmosphere BBDO, New York
Target audience: C-level executives and influencers
Campaign objective: Demonstrate how FedEx employees go above and beyond to serve their customers
Media: TV ("Meet the Press," "Nightline," PGA Tour); print (Financial Times, The New York Times, The Wall Street Journal); and online (www.fedexstories.com) Budget: Undisclosed

Also breaking this month

Kodak Graphic Communications Group
Campaign
: "Print Is"
Media: Print
Agency: Eric Mower and Associates Group B2B, Syracuse, N.Y.
Target audience
: Owners and managers of commercial printers, package printers, in-plant printing operations and publishers

Old Mutual
Campaign: "The Thinking Is New. The Name Is Old Mutual"
Media: Print and online Agency: Kilgannon, Atlanta
Target audience: Investment and insurance professionals

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