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BtoB

New campaigns

Published on .

Most Popular
AT&T
"The Internet Can't Hide Anymore"
Agency
: BBDO New York and BBDO Atlanta
Target audience: Mobile business professionals
Campaign objective: Promote the AT&T Laptop Connect Card
Media: TV (CNN, Fox News, MSN), print, online
Budget: Undisclosed

Dell
"Work It"
Agency
: Mother New York
Target audience: Business users and consumers
Campaign objective: Promote Dell's XPS laptop
Media: TV and online
Budget: Undisclosed

Also breaking this month

Comdata Corp.
Campaign: "More Than Money"
Media: TV and print
Agency: Dye, Van Mol and Lawrence, Nashville, Tenn.
Target audience: C-level executives and business decision-makers

AfterMath Claim Science
Campaign: AfterMath corporate launch
Media: Print and online
Agency: IDeas BIG, Naperville, Ill.
Target audience: Health plan executives

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