"Your Seamless World"
Agency: BBDO New York
Target audience: Business users and consumers
Campaign objective: Raise awareness of AT&T as a mobilitycentric company capable of meeting the needs of today's mobile lifestyle.
Media: TV, print, online, outdoor
"Driving Business Advantage"
Agency: Right Hat, Boston
Target audience: Corporate clients
Campaign objective: Show how Foley Hoag offers fresh thinking and a keen understanding of clients' legal needs.
Media: Print (Boston Globe, Fortune, Money, The Wall Street Journal), online, outdoor
ALSO BREAKING THIS MONTH
Fayetteville Area Convention & Visitors Bureau
Campaign: "History, Heroes and a Home-Town Feeling"
Agency: The Republik, Durham, N.C.
Target audience: Meeting planners in military, religious and sports verticals
Campaign: "Trusted Connections"
Media: Print, online
Target audience: Advertisers, ad agencies