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New Campaigns

Published on .

Intel Corp.
"IT Utopiaā€¯
Agency: McCann Worldgroup, New York
Target audience: IT profes-sionals
Campaign objective: Drive IT pros to www.Intel.com/ITopia, where they can learn more about how Intel's technology can help them solve IT problems in the workplace Media: Print (Baseline, CIO, CSO, InformationWeek), online
Budget: Undisclosed; 80% online

Agency: Martin Agency, Richmond, Va.; IQ Interactive, Atlanta
Target audience: Business decision-makers
Campaign objective: Show the products and services UPS can provide to help solve business problems
Media: Print (Forbes, Fortune, Inc., The Wall Street Journal), TV, online (whiteboard.ups.com)
Budget: Undisclosed


* Hartford Financial Services Group
Campaign: "200 Years"
Media: TV, print, online
Agency: Campbell-Mithun, Minneapolis
Target audience: Business and financial decision-makers

* Colonial Life
Campaign: "The Benefit Guys"
Media: TV, print, online
Agency: VIA Group, Portland, Maine
Target audience: Insurance brokers and human resources professionals
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