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General Electric Co. “Now” Agency: BBDO New York Target audience: Business executives Campaign objective: Show what GE is doing to help its customers and communities solve some of the world's biggest challenges Media: Print (The Wall Street Journal), online Budget: Undisclosed Pearson Packaging Systems “Sweet Deal” Agency: Mentus, San Diego Target audience: Packaging professionals Campaign objective: Drive traffic to Pearson's booth at Pack Expo and generate sales Media: Online, direct Budget: Undisclosed ALSO BREAKING THIS MONTH: ??HD Digital Radio Alliance Campaign: “It's Time to Upgrade” Media: Print, online, radio Agency: Texas Creative, San Antonio Target audience: Radio listeners ??"The New York Times' Campaign: “NYTimes.com/conversations” Media: Online Agency: In-house Target audience: Readers of The New York Times
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