×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

New Campaigns

Published on .

Most Popular
General Electric Co. “Now” Agency: BBDO New York Target audience: Business executives Campaign objective: Show what GE is doing to help its customers and communities solve some of the world's biggest challenges Media: Print (The Wall Street Journal), online Budget: Undisclosed Pearson Packaging Systems “Sweet Deal” Agency: Mentus, San Diego Target audience: Packaging professionals Campaign objective: Drive traffic to Pearson's booth at Pack Expo and generate sales Media: Online, direct Budget: Undisclosed ALSO BREAKING THIS MONTH: ??HD Digital Radio Alliance Campaign: “It's Time to Upgrade” Media: Print, online, radio Agency: Texas Creative, San Antonio Target audience: Radio listeners ??"The New York Times' Campaign: “NYTimes.com/conversations” Media: Online Agency: In-house Target audience: Readers of The New York Times
In this article: