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Alliance Laundry Systems “King of Laundry” Agency: Nelson Schmidt, Milwaukee Target audience: Coin-operated laundry owners Campaign objective: Show how Alliance Laundry System's Speed Queen Quantum Gold control system lets coin-operated laundry owners program machines, monitor activity and manage stores remotely via computers Media: Print (American Coin Op, The Journal of Coin Laundry), online Budget: Undisclosed Also breaking: BBVA Group Campaign: “Team. Works.” Media: TV Agency: GSD&M Idea City, Austin, Texas Target audience: Business executives
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