London--The International Advertising Festival announced it would not create a special category for "scam ads" at its Cannes Lions award ceremony. Organizers of the festival said the idea was considered as a way to discourage ad agencies from entering fake ads as a way to get publicity and showcase creative ideas. "[Scam ads] are made for the creative mind only, with none of the day-to-day business restrictions that reality imposes on creatives," the release stated. The ad festival said the continued vigilance of clients, journalists, agency management and other parties would cause the scam ads to gradually disappear from the contest. The Cannes Lions awards attracts approximately 8,000 advertising and marketing professionals each year, and more than 17,000 ads are showcased during the festival.