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BtoB

Canon rolls out ‘color’ ad campaign

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Lake Success, N.Y.—Canon USA has launched a new ad campaign, “What’s Next for Color,” to support its new color printing products. The effort, which has a media budget of $15 million, includes print, radio and outdoor. Print ads are running in BusinessWeek, Computerworld, Forbes, In-Plant Graphics, Network World, Time and The Wall Street Journal.

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