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Canon U.S.A. launches $20 million ad campaign

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Lake Success, N.Y.--Canon U.S.A. launched a $20 million brand advertising campaign with the tagline “Name Tags,” promoting color copiers made by its Imaging Services Group. The ad campaign was developed by DCA Advertising, New York, and includes print, radio and outdoor. Print ads are running in The Wall Street Journal, BusinessWeek, CFO, Entrepreneur, Fast Company, Fortune, Forbes, Newsweek and Wired.
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