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Canon USA rolls out ad campaign to support new office products

Published on .

Chicago—Copier maker Canon USA has launched an advertising campaign to support its latest line of office products. The “Portraits” campaign kicked off last week with four consecutive half-pages in The New York Times, USA Today and The Wall Street Journal.

The ads promote Canon’s Color imageRUNNER Series for corporate offices, imagePRESS digital presses, imagePROGRAF large format printers and aftermarket products.

In addition to newspaper advertisements, the campaign includes radio spots in the nation’s top nine markets, airport dioramas and ads on flat-panel displays in elevators in office buildings in major U.S. cities.

—Matthew Schwartz
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