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BtoB

Capgemini, Attensity partner to provide social management

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New York—Capgemini Group, a technology consulting company, has teamed up with analytics company Attensity to introduce a social media management service. The service will provide real-time Web analytics and customer insight services to help marketers optimize their social media programs. The social media management service will be integrated with Capgemini's Customer Interaction Centers to help its clients improve their overall experience with customers, according to Capgemini.
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