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Capgemini wins IDC’s CMO Best Practices Award for brand strategy development

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Framingham, Mass.—Capgemini is the recipient of IDC’s CMO Advisory Best Practices Award for brand strategy development and execution.

The award is given to technology marketers that show leadership and innovation in developing and executing brand strategy campaigns.

Capgemini received the award for its “Collaborative Business Experience” campaign, which included internal and external marketing communications.

One of the key components was the development of a multifunctional brand council that Capgemini created to gain internal support for new brand campaigns across the organization.

—Kate Maddox

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