×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Capterra: Arlington, Va.

Published on .

Company: Capterra, Arlington, Va.
Agency: In-house Market: Business executives
Quick chase: Capterra, which publishes an online directory of enterprise software, struts its stuff on its landing page by letting visitors enter the name of a category of software in a search window and, voila, they're spared a visit to the IT department to seek assistance on a search for the right product. The headline on its attractive-looking banner gets right to the selling proposition: "With over 20,000 software products listed, Capterra helps you make smarter software purchases." The search function is the main attraction on the landing page, but the remainder of the page smartly organizes links to software categories and functions.
Clue:
Seein' is believin'.
Most Popular
In this article: