Agency: In-house Market: Business executives
Quick chase: Capterra, which publishes an online directory of enterprise software, struts its stuff on its landing page by letting visitors enter the name of a category of software in a search window and, voila, they're spared a visit to the IT department to seek assistance on a search for the right product. The headline on its attractive-looking banner gets right to the selling proposition: "With over 20,000 software products listed, Capterra helps you make smarter software purchases." The search function is the main attraction on the landing page, but the remainder of the page smartly organizes links to software categories and functions.
Clue: Seein' is believin'.