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Captivate Network introduces 30-second formats

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Chelmsford, Mass.—Captivate Network unveiled Wednesday a new 30-second advertising format that is available on Captivate’s 8,900-screen network in 1,000 North American office towers.

The new format enables advertisers to adapt 30-second spots used in other advertising media to appear on Captivate.

“The new format will complement our other creative units—full-screen brand integration, sponsorships and our 15-second format,” said Captivate Network President Mike DiFranza.

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