Carat accidently e-mails layoff news to entire company

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Struggling media agency Carat is planning a major restructuring of its U.S. operations, including an undetermined number of layoffs—news it accidentally released earlier this month via a memo the agency's top New York-based HR executive e-mailed to the entire agency, a message that appeared to be intended only for senior managers. In a rare, uncomfortable look into the preparations for employee layoffs, management informed its rank and file of forthcoming layoffs and other changes in Microsoft PowerPoint and Word documents full of "message" points on how people should be told of their fate and what should be said to their still-employed colleagues, clients , vendors and media. According to one person with knowledge of the memo, it was sent to all staffers before the mistake was realized, and it was pulled back by the IT department. Neither Carat President Scott Sorokin nor a spokeswoman would comment on whether any disciplinary action would be taken. John Hollon, editor of BtoB sibling publication Workforce Management, said he had never heard of this kind of mistake before. "You would think that the chief people officer would be more careful, given their position in the company—a reasonable assumption to make—but that's not always the case," Hollon said. "Owning up to the problem, apologizing and emphasizing it was a terrible mistake won't solve this or make it better, but can go a long way toward getting beyond it quickly." —Matthew Creamer and Jonah Bloom, published Sept. 3 on, a BtoB sibling publication
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