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BtoB

Carat boosts global ad forecast to 3.9% this year

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London—Media agency Carat revised its global ad spending forecast to 3.9% growth this year, up from a March projection of 2.9% growth.

For the U.S., Carat is now projecting ad growth of 1.1% this year, up from an earlier forecast of 0.2%.

Next year, global ad spending will grow 4.7%, up from a previous forecast of 4.0%, and U.S. ad spending will increase 1.7%, up from an earlier forecast of 1.4%, according to Carat.

“Carat’s revised global forecast ad spend for 2010 and 2011 is further evidence of a rebound in advertising markets,” said Aegis Group Global Chief Executive Jerry Buhlmann.

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