Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Carat: Digital ad spending to surpass newspaper ad spending this year

Published on .

London—Digital advertising spending is expected to surpass newspaper ad spending this year, according to a revised forecast from Carat. Digital ad spending will garner a 15.3% share of the global ad market this year, up from a March projection of 14.5%, Carat said. Newspaper ad spending will receive a 14.4% share, down from 15.0% in the earlier forecast. Television will continue to command the largest piece of global ad spending this year, with a 46.0% share. Carat also revised its projected growth rate for digital advertising this year to 17.9%, up from 16.5%, and said it expects newspaper advertising to see a 2.8% decline, from a prediction of no growth. Total global ad spending will grow 5.0%, down from the 6.0% Carat predicted in March.
Most Popular
In this article: